Her current research interests are related to consumer attitude and behavior towards food products, with a specific focus on choices of vulnerable individuals. She especially studies the effects of alternative approaches – based on behavioral economic theory – which subtly guide consumers toward the more desirable and ethical choices (usually referred as nudging). Gerarda applies econometric methods to evaluate consumer choices and preferences detected through hypothetical and non-hypothetical methodologies.
Dept. of Agricultural Sciences
Via Università 96 – 80055 Portici, Naples, Italy
Tel. +39 340 8369138
PhD research project
Nutrition-related diseases have become a major public concern, due to the enormous economic costs and burden on human well-being. Compared to the numerous unsuccessful efforts made by policy makers to improve the healthiness of food choices (as tax interventions and education campaigns), an alternative approach that appears potentially promising refers to behavioural economics theory. In this context, the research project aims at identifying efficient nudging techniques able to improve the food choices of vulnerable consumers. More specifically, the project implements laboratory experimental economics techniques and randomized controlled trials to analyse the effect of diverse interventions on different vulnerable targets.
- Vecchio, R., Caso, G., Cembalo, L., &. Borrello, M. (2020). Is respondents’ inattention in online surveys a major issue for research?. Is respondents’ inattention in online surveys a major issue for research?, 1-18. DOI: 10.3280/ecag1-2020oa10069