Dr. Massimiliano Borrello
Massimiliano Borrello (PhD) is researcher at the University of Naples Federico II (Italy), Department of Agricultural Sciences. He has a MSc degree in Agricultural Economics and Policy (Centre of Advanced Training, Italy) and a PhD in Improvement and Management of Agricultural Resources and Forests (University of Naples Federico II, Italy). He is professor of Circular Economy in the MSc in Agricultural Economics and Policy (Centre of Advanced Training, Italy) and has been invited lecturer of Regenerative Industrial Design (doctoral programs of the Corvinus University, Hungary). He is member of the SESS (Social-Ecological Systems Simulation Centre).

His current research interests focus on sustainability transitions in the agri-food sector and circular bio-economy innovations. His research interests are also related to consumer attitudes and behaviors towards sustainable supply chains and business models. He has collaborated in several research projects and has been PI of a project concerning consumers’ acceptance of fungus resistant grapes funded by the International Organisation of Vine and Wine (OIV). Dr. Borrello is member of prestigious national and international scientific associations.



Dept. of Agricultural Sciences
Via Università 96 – 80055 Portici, Naples, Italy

Tel. +39 081 2539078

email: massimiliano.borrello@unina.it

ORCID            Scopus ID


Selected publications

  • Borrello, M., Cembalo, L., & Vecchio, R. (2021). Consumers’ acceptance of fungus resistant grapes: Future scenarios in sustainable winemaking. Journal of Cleaner Production, 307 DOI: 10.1016/j.jclepro.2021.127318
  • Borrello, M., Cembalo, L., & Vecchio, R. (2021). Role of information in consumers’ preferences for eco-sustainable genetic improvements in plant breeding. Plos one, 16(7). DOI: 10.1371/journal.pone.0255130
  • Borrello, M., Pascucci, S., & Cembalo, L. (2020). Three propositions to unify circular economy research: A review. Sustainability, 12(10), 4069. DOI: 10.3390/SU12104069
  • Borrello, M., Pascucci, S., Caracciolo, F., Lombardi, A., & Cembalo, L. (2020). Consumers are willing to participate in circular business models: A practice theory perspective to food provisioning. Journal of Cleaner Production, 259. DOI: 10.1016/j.jclepro.2020.121013
  • Vecchio, R., & Borrello, M. (2019). Measuring food preferences through experimental auctions: A review. Food Research International, 116, 1113-1120. DOI: 10.1016/j.foodres.2018.09.055
  • Lombardi, A., Vecchio, R., Borrello, M., Caracciolo, F., & Cembalo, L. (2019). Willingness to pay for insect-based food: The role of information and carrier. Food quality and Preference, 72, 177-187. DOI: 10.1016/j.foodqual.2018.10.001


  • PRIN-DRASTIC (collaborator) 2020-2023: Driving the Italian Food System into a Circular Economy Model – funded by the Italian Minister of University and research
  • ECOSTACK (collaborator) 2018-2023: Develop and support ecologically, economically and socially sustainable crop production via stacking and protection of functional biodiversity – EU H2020 project.
  • OIV (P.I.) 2020: Resistant grape varieties: the role of information on consumers’ preferences – funded by the Organisation Internationale de la Vigne et du Vin.