Dr. Carla Cavallo
Carla Cavallo (MSc, PhD) is Tenured Researcher of Agricultural Economics at University of Salerno (Italy) Department of Agricultural Sciences. She acts as an External Expert Evaluator for European Research Executive Agency (European Commission). She has got two MSc degrees: in Agricultural Sciences and Technologies (University of Naples Federico II) and Management, Economics and Consumer Studies (Wageningen UR, The Netherlands). She is a member of European Association of Agricultural Economists (EAAE) and Società Italiana di Economia Agraria (SIDEA).
Her current research interests are related to sustainable and healthy consumer behavior and acceptance towards novel and innovative foods. She devoted several research efforts to understand consumers’ preferences for Extra-Virgin Olive Oil, considering the sensory aspects linked to products with superior healthiness features. In the context of healthy diets, she dealt with consumers’ perceptions and behavior towards bitter-tasting vegetables and possible application of nudging and techniques to improve people’s diets.
Address
Dept. of Pharmacy
Via Giovanni Paolo II, 84040 Fisciano (SA), Italy
Selected publications
- Cavallo, C., Saidi, A., Cicia, G., Di Monaco, R., Del Giudice, T., & Carfora, V. (2025). Healthiness, appearance, or fashion? The drivers behind the sushi popularity in Italy. Appetite, 207, 107857.
- Saidi, A., Cavallo, C., Del Giudice, T., Vecchio, R., & Cicia, G. (2023). Consumer preferences for finfish: A systematic literature review. Food Quality and Preference, 105, 104786.
- Carfora, V., Cavallo, C., Catellani, P., Del Giudice, T., & Cicia, G. (2021). Why do consumers intend to purchase natural food? Integrating theory of planned behavior, value-belief-norm theory, and trust. Nutrients, 13(6), 1904.
- Cavallo, C., Sacchi, G., & Carfora, V. (2020). Resilience effects in food consumption behaviour at the time of Covid-19: perspectives from Italy. Heliyon, 6(12), e05676. DOI: 1016/j.heliyon.2020.e05676
- Vecchio, R., & Cavallo, C. (2019). Increasing healthy food choices through nudges: A systematic review. Food Quality and Preference, 78, 103714. DOI: 1016/j.foodqual.2019.05.014
- Carfora, V., Cavallo, C., Caso, D., Del Giudice, T., De Devitiis, B., Viscecchia, R., … & Cicia, G. (2019). Explaining consumer purchase behavior for organic milk: Including trust and green self-identity within the theory of planned behavior. Food Quality and Preference, 76, 1-9. DOI: 10.1016/j.foodqual.2019.03.006
- Cavallo, C., & Piqueras‐Fiszman, B. (2017). Visual elements of packaging shaping healthiness evaluations of consumers: The case of olive oil. Journal of sensory studies, 32(1), e12246. DOI: 10.1111/joss.12246
- Del Giudice, T., Cavallo, C., Caracciolo, F., & Cicia, G. (2015). What attributes of extra virgin olive oil are really important for consumers: a meta-analysis of consumers’ stated preferences. Agricultural and Food Economics, 3(1), 1-15. DOI: 10.1186/s40100-015-0034-5
Projects
- 2022 PRIN PNRR DEMETRA←→ARTEMED: Adapting, Revising, and Tailoring Evidence-based interventions to enhance Mediterranean Diet adherence – – CUP E53D23019440001, Responsible for WP6 Sensory Appeals.
- 2023 SEEDS – PRIMA Project – Horizon 2020 – Grant Agreement number 2332 Call 2023 Section 1 AGROFOOD RIA – Responsible for WP6 Nurturing local foodscapes – exploring consumer preferences, behaviours, and new food product formulations.
