His research focuses on sustainability, innovation, and decision-making in agri-food systems, consumer behaviour, and natural resource management. He employs quantitative and qualitative methods, including choice modelling, experimental economics, and mixed-methods analysis, to study consumer attitudes and sustainable consumption. His expertise includes value and supply chain analysis, with a focus on regenerative agriculture and sustainability transitions. Using co-creation approaches, he addresses real-world challenges through stakeholder engagement, participatory research, and policy interventions, integrating inductive and deductive methods for data analysis.
Address
Dept. of Agricultural Sciences
Via Università 96 – 80055 Portici, Naples, Italy
Tel. +39 3518708693
email: ahmed.saidi@unina.it
Selected publications
- Cavallo, C., Saidi, *., Cicia, G., Di, R., Del, T., & Carfora, V. (2025). Healthiness , appearance , or fashion ? The drivers behind the sushi popularity in Italy. 207(October 2024). DOI: 10.1016/j.appet.2025.107857
- Saidi, A.; Cavallo, C. *; Puleo, S.; Giudice, T. Del; Cicia, G. Defining Traceability Attributes and Consumers ’ Segmentation Based on Fish Attributes : A Case Study in Italy and Spain. Foods 2024, 13(16), 2518. DOI: 10.3390/foods13162518
- Saidi, A., Sacchi, G., Cavallo, C. *, Cicia, G., Di Monaco, R., Puleo, S., & Del Giudice, T. (2022). Drivers of fish choice: an exploratory analysis in Mediterranean countries. Agricultural and Food Economics, 10(1), 29. DOI: 10.1186/s40100-022-00237-4
- Saidi, A *., Cavallo, C., Del Giudice, T., Vecchio, R., & Cicia, G. (2023). Consumer preferences for finfish : A systematic literature review. Food Quality and Preference, 105(November 2022), 104786. DOI: 10.1016/j.foodqual.2022.104786
Projects
- SEEDS (Grant writer and Task leader) – Sustaining Economies and Enhancing Dynamic Structures- PRIMA Programme supported by The European Union under the Grant Agreement number 2332.
- SMARTIES (WP2 Collaborator) – SMARTIES- Analyse interconnections within innovation ecosystems among diverse stakeholders and project monitoring – MUR – CUP E77G22000120001.
- REGENERACTION (Innovation manager and WP5 leader: Integrated Impact Assessment) -RegenerAction: building resilient communities.
- FUSILLI project (WP4 leader: Investment infrastructure package for early deployment and replicability)- Fostering the Urban food System Transformation through Innovative Living Labs Implementation – Horizon 2020 research and innovation programme under grant agreement No. 101000717.
- CO-FRESH (Task leader)- CO-creating sustainable and competitive FRuits and vEgetableS’ value cHains in Europe -Horizon 2020 research and innovation programme under grant agreement No 10100085.
- SUREFISH project (WP4 collaborator and PH.D project topic: Increasing consumer confidence on Mediterranean fish ) -Fostering Mediterranean fish ensuring traceability and authenticity- PRIMA Programme supported by The European Union under the Grant Agreement number Grant Agreement No. 1933
