Gerarda Caso
Gerarda Caso (MSc, PhD) is a Researcher in Agricultural Economics at the University of Naples Federico II (Italy), Department of Agricultural Sciences. She holds two MSc degrees: in Agricultural Economics and Policy from the Centre of Advanced Training in Economics and Rural Development Policy (Portici, Italy) and in Food Science and Technology from the University of Naples Federico II. She is a member of the Società Italiana di Economia Agraria (SIDEA).
Her current research interests are related to consumer attitude and behavior towards food products and wine. She evaluates the effectiveness of alternative approaches, such as nudging, grounded in behavioral economic theory, to subtly guide consumers toward healthier and more sustainable decisions. She employs econometric methods to assess consumer preferences and choices, using both hypothetical and non-hypothetical methodologies from experimental economics and randomized controlled trials (RCTs).
Address
Dept. of Agricultural Sciences
Via Università 96 – 80055 Portici, Naples, Italy
Tel. +39 340 8369138
Selected publications
- Caso, G., Annunziata, A., & Vecchio, R. (2024). Let us go with the flow – Impact of a dynamic social norm nudge on parents’ school menu selection. Food Quality and Preference. 105274. DOI: 10.1016/j.foodqual.2024.105274
- Caso, G., Annunziata, A., & Vecchio, R. (2024). Indulgent, Practical or Balanced? Exploring mothers’ food choices for their children in low-and middle-income households. Food Quality and Preference, 113, 105080. DOI: 10.1016/j.foodqual.2023.105080
- Vecchio, R., Toccaceli, D., Pacciani, A., Cavallo, C., & Caso, G. (2023). Shrinking the market space: consumer (overlapping) preferences for organic wines and three alternative competitors. International Journal of Wine Business Research, 35(3), 467-486. DOI: 10.1108/IJWBR-10-2022-0034
- Caso, G., Rizzo, G., Migliore, G., & Vecchio, R. (2023). Loss framing effect on reducing excessive red and processed meat consumption: Evidence from Italy. Meat Science, 199, 109135. DOI: 10.1016/j.meatsci.2023.109135
- Caso, G., Blasi, E., Cembalo, L., & Vecchio, R. (2023). This cookie will save the planet! The effect of a private sustainability claim on consumers’ expectations. Heliyon, 9(3), 14206. DOI: 10.1016/j.heliyon.2023.e14206
- Caso, G., & Vecchio, R. (2023). Nudging low-medium income mothers towards healthy child options in an online restaurant scenario. Appetite, 180, 106360. DOI: 10.1016/j.appet.2022.106360
- Caso, G., & Vecchio, R. (2022). Factors influencing independent older adults (un) healthy food choices: A systematic review and research agenda. Food Research International, 158, 111476. DOI: 10.1016/j.foodres.2022.111476
